Until we understand the background of that topic. Till then we will not get information about it. So let me give you some information about the background.
Sale Definition Concept
The difference between a rich and a poor country is not the resources of that country. The difference is the people who are in the country. The knowledge they have.
The rich and the poor are hidden in their base. In the resource base, rich countries like Russia, Singapore, Hong Kong, Japan, Nepal Bangladesh, etc. keep trying to do something new. Rich country people read about value utility usefulness and exchange such things in anything.
And learn what a successful company knows. what to give him. How much to give When to give how to give etc. Those people come by providing value to the people. And always stay ready for your goal.
Basic Marketing Concept
Modern marketing is a very complex process these days. Because to deal with people, you have to be very active. Because a marketer has to show full ability to sell a commodity. In the basic concept of marketing, we understand needs, aspirations, etc.
And we should have too. With this, what should we do with realizing? That in the beginning, we exchange our products from house to house with the item.
With this, we have to have conversations with each person at different places. About the product which we can call a market.
But this market can also be individual. We need people to do marketing. Can’t understand. that is what he wants. What they want, we will explain well about the quality of our product, only then people will show interest in buying the product and to know about the product.
Within the marketing concept, we need to understand the 4 P marketing topic. Those are Product, Place, Price & Promotion.
Concepts of Marketing
- Production concept
- Product concept
- Selling concept
- Marketing concept
- Social concept
- Holistic marketing concept
1. Production concept
The first concept within the marketing concept comes the production concept. The production concept is a traditional concept. We can also call it the old concept. On the basis of this concept, any company, whatever is the industrial business.
He used to pay more attention to his product in production. How much production will you make? So while producing here, instead of paying much attention to quality, more attention was paid to quantity. And with this the company used to show its interest in producing more and more products.
2. Product concept
The production concept was gradually reduced. Because gradually people started to understand how the item is bought. How to analyze what to see in the object. When people started to understand, the industrial sector changed its concept.
And by removing the production concept and bringing the product concept, do not keep the product in quantity here. Kept in quality. Because in recent times people started paying more attention to quality. And while buying the item, they started analyzing the quality of the item the most.
3. Selling concept
The selling concept has come after leaving behind the production concept and product concept. Because the production is done.
Along with this, in the production that we made the product, we also gave good quality and also made the quantity in a good way, but till we could sell that product to the people. Till then it does not exist.
So here until we sell the product, the organization will not get satisfaction. So that’s why the selling concept was brought up. How to deliver the goods to the people through the selling concept. Started analyzing that concept.
And with this, the selling concept is also an old concept. Because here the customer did not care whether there is the satisfaction or not. Only the item has to be sold. And to earn profit.
4. Marketing concept
The selling concept was also brought with the marketing concept due to not being very effective. Because as long as people will not engage with the product. Till then we will not buy the item, whatever we try to sell. We needed to think about whether they didn’t like the item.
So came the marketing concept. Because the selling concept was not very effective. Introduced during the 1950s, the market was given more importance on the basis of this concept. Because the market is such a place.
Where goods are sold and bought. Because it becomes a little easier to convince the customer in the market. And it is also easy to explain the object. And those who buy. We can give them both satisfaction and confidence.
- fundamental marketing concepts
- target market
- focus customer
- Orientation Integrated
- market activity
- Organization goals and their
5. Social Marketing Concept
This is a brand new concept. Based on this concept, how to take responsibility in a social way. It has only one purpose for him. In what ways does an organization become effective and effective from a society? It is depicted here.
And this concept has been taken because a business has to give its best to attract the society. At the same time, if any industry is spreading more pollution, etc. There will be a negative impact on society. And when there is a negative impact on the society.
So no industry gets business success. Because business has started for it. There will be no satisfaction for the people living in the society and for them. So the industry should be closed in a short time.
6. Holistic marketing concept
In the holistic marketing concept, everything is mixed. Meaning it is like relationship marketing. Because in this we have covered all the marketing concepts above.
Production Concept, Product Concept, Social Media Concept, Social Concept, Marketing Concept Selling Concept is the combination of all these Holistic Marketing Concepts.
Here everything is managed equally. The fundamental concepts of marketing within the holistic concept are as follows.
- Relationship marketing
- Integrated Marketing
- Customer satisfaction
- Social reforms marketing
What is Marketing Mix?
Marketing means. To manage the market This tool has been developed by the marketer. With its help, we can lead the market. This is a system.
With the help of this we can monetize and understand the different activities happening in the market.
The concept of marketing mix 4ps was first introduced in 1978, influenced by advice from MC Carty.
Because product location pricing and promotion must be performed separately to attend to organizational goals. This includes all activities ranging from market research to identifying customers to product development and manufacturing.
Demand ultimately satisfies customers for sales and distribution. All these activities should be coordinated. And managing marketing activities is the marketing mix.
This is the set of marketing tools. Which the farmer uses for Godse. Its Marketing Objectives It is a marketing strategy of coordinating various. Activity to get maximum benefit.
Some Important FAQ
1. What are Sales?
A person transfers any item to another person, after taking the price of that Goods, it is called a sale.
2. What is Marketing?
Making people aware of any item and giving information about that item is called marketing in common language.
How many marketing concepts are there?
Till now there are only 6 concepts of marketing. Which we read in Basic Marketing.
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