Talking about Communication, we can say. That when a person calls another person .and shares his idea fact with another person. So it is called Communication. until one person understands the words of the other person.
Till then we cannot call it communication. To communicate effectively. We have to understand all the things about a person.
Fact Answer: Communication is the transfer of Information from One person to another person.
According to Stephen P Robbins: “Communication is the transference and understanding of meaning.
Rekey w Griffin: “Communication is the process of transmitting information from one person to another.”
Concept of Advertisement
Advertising is one of the most unique words. which is used the most. It is used for promotion. Through this, we can make people pay attention to any commodity or service. Advertising is a mass pad communication. In which the words presentation and promotion are associated. With its help, we can deliver goods and services to the people.
Manson and Rath:- “Advertising is a Salesmanship without a Personal Salesman.”
Characteristic of Advertising
We have read about advertising. So after that, we can understand its characteristics. And you can write yourself. So below are some of the features based on the concept.
- To promote product and service
- Advertising is not personal salesmanship
- it is a costly communication
- With its help, we can connect with millions of people at once.
We all know about marketing. With this, if we talk about marketing communication, then there is a slight difference between these two. And with this, marketing and communication are dependent on each other. Meaning if communication is not done well while marketing.
So there will be no purpose in doing marketing. Because when we do marketing. So we have to tell many people about our product and service. while the fact of our communication. He has to use it. I gave you the concept of communication in the beginning. So I won’t talk much about that.
Whenever a company brings out a new product. So whatever work is done in some product to reach it to the people. We can put all of that in communication.
Because here the consumer looks at the product and understands its design, packaging quality, and whatever is written in it. With this, he is able to understand by looking at the photo symbol, etc. in it. And he is able to communicate. Should I buy this product or not?
key Element of Communication
What are the elements of communication with friends? We need to know about them too. So first of all we have to understand the basic element. Whose list I am giving you below.
- Two Way Process
1. Two Way Process
Communication should be from both sides. And there must be two or more persons to communicate with it. The message was given by one person to another person. He should understand. And at the same time to whom a person has spoken. That too should be understood at once.
Another element of communication is flow. When one person gives some information to another person. So that information flows in every single way.
Many symbols are used in communication, such as photos, songs, words are used. All these components give a message. and do communication.
The second element of communication is also the channel. We can also call this media. With the help of this we can communicate through different mediums.
After knowing about the element, now we move ahead. There is another topic in the post. Let’s understand about the purpose of advertising
Objectives of Advertising
Now we will talk about the purpose of advertising. What is the purpose of advertising? And why it is done. So we also need to understand about it. So I give you complete information about step by step.
- Image building
- The success of the competition
- Help in other promotion tools
The main purpose of information advertising is. Because without advertisement, we cannot deliver any product or service information to the broad masses. Works as an advertising middleman. With the help of this to reach the product to the customer, we can give complete information about the product to the people. Can raise public awareness about the quality, quantity, and price of the item.
2. Persuasion (Encouragement)
Advertisement not only tells its customers about the item, but it also Encourages them. That one item should be bought. Their mind provides quality information about the object in the brain. That maybe this item can be used once. So by this, the customer definitely uses the product.
The consumer may have forgotten the item after using it once. But after seeing the advertisement, the object gets printed in their mind. And he thinks of buying that item again. So this is also a purpose of advertising. So that never forget about that item in the mind of the customer. In this way, it is targeted.
4. Boosting (Reinforcement)
This is the most important purpose of advertising. Through advertising, customers can understand the price quantity of the goods. Once there is a customer, he buys it. So after that, there are probably many customers like this. Those who do not buy that item again. So due to advertising, the customer buys the item again and some advertising is shown in their mind in this way.
5. Image building
This is the long-term objective of the advertisement. Creates a picture in the mind of the customer about any organization and brand. The customer can never forget this. Which company is the product from? And which brand? For example, Samsung brand Sony brand Apple brand is a world-famous brand and company. So this kind of advertising works.
6. The success of the competition
Advertisement is done to be successful in the competition. Because it is easy to bring a new product to the people. But not everyone will buy this product. You will not give complete information about it to the people. And will not make them realize. that this product is best for you. So this tool is best for advertising. And it becomes easy to compete with your competitor.
Elements of Advertising
Now we are going to talk. It has five main popular elements regarding the elements of the advertisement. Which we will get into Fundamental Advertising.
Advertising is a mission that works to bring the product and service to the people. Along with this, the main mission of the advertisement is to make the company famous. Along with this and within the main mission, the information customer has to do target enhancement image building, etc. So that the customer is satisfied and takes over the product and service.
As I mentioned in the features of the advertisement. That advertisement is a paid communication. So what comes out of here? That advertising costs money. So what is this money spent on? His list is given below.
Development cost- Visualization, copywriting, illustrating, layout design.
Production cost- Recording, Film, Photography, Printing.
Media cost- Service Charge.
Administrative cost- Administrative Cost.
Advertising means. That’s why the message has been included in the element of the advertisement to inform the people about the product. So the audience we are targeting. We want to give him a message. That we have this product and service. What benefits will you get from this? So all that thing is told through advertisement. So the methods of conveying messages in the advertisement are different, their list is below.
- Verbal or Non-verbal (Visual)
Video plays an important role in advertising. Whenever we create a product or service. So the task of bringing it to the people is the work of advertising. And through advertising media. So it is more effective. With this the media follows some steps. To bring products and services to the people.
Indoor- Newspaper, Magazine, Radio, Television, Cinema
Outdoor-Billboards, Posters ,Electrical Sign Board, Wall Painting, Skywriting
Direct-Email, Catalog, Hand Bill, Gift, Internet
Display- Mobile, Showroom
Now let’s talk about measurement, after starting the advertisement, we have to do the measurement about our product product. That’s how much communication happened. How many people have come to know about our product and service. With this, how many people have bought it. And how effective has it been? The product is its implementation and helps in taking the decision.
Types of Advertising
Now from the type of most important advertisement here, we have to understand about them in a better way. That’s how many types of advertising are there, so here we will know about the fundamental types. We won’t get into this more details later when I’ll tell you about advanced advertising. At that time you will be told about Advanced Types. So now we will learn about the basic fundamental types.
- Producer Advertising
- Reseller advertising
- personal advertising
- Government advertising
- Social advertising
- Group advertising
1. Producer Advertising
( Sub-Types: Consumer Advertising, Trade Advertising, Corporate Advertising)
Consumer Advertising– Targeting the customer is called consumer advertising.
Trade Advertising– Dealers, Wholesalers, Retailers are targeted under trade advertising.
Corporate Advertising– Within corporate advertising, usually the big organization company is shown about them to the people through sponsors.
2. Reseller advertising
Dealer, Wholesaler, Retailer– We can understand the meaning of reseller advertising by its name. Once the goods are bought, put them back on sale. So for this, the first thing that happens is number one. The dealer then leaves the dealer. The wholesaler reaches the retailer after the wholesaler. And in the end, the customer buys it.
3. Personal advertising
We can also call a personal advertisement an individual advertisement. Inside this, an individual is targeted. If someone’s birthday comes for the exam, then the advertising was done to make him wish someone is getting married. Someone wants to wish him from afar. Advertising is done for him etc.
4. Government advertising
Various Type of Notice: Job opening notice, public notice.
Whenever the government makes any job announcement. Then we take the help of advertisement to tell everyone, then we call it government advertising, for this the government uses every media like newspaper, online website, etc.
Some Important FAQ
1. What is communication?
means communication. That a person tell his point to another person where he shares his information with him. And the one who understands it is called communication.
2. What is Advertisement?
Advertising means. A community has to be informed about any thing by not telling one person. This is what we call advertising.
3. Why do advertising?
At present, it is difficult to reach any new product to the people without advertising, so advertising is done.
I hope finally friends. That you must have got information about Fundamental Advertising through this post. This is the basic introduction part. So now I will keep updating new information about it in future. With this, if you want to learn computer. So you can visit our website. There you can learn in two languages. One Hindi and one English, I will name you below about both the websites. So you can leave from there. and can visit there thank you