Consumer Decision-making Process: The final purchase decision is the result of server decisions. It is the result of various decisions and actions. Which is supported and pushed by the seller or purchase.
It is the end result of the series of decisions they have made before making the final purchase decision.
The consumer follows a step-by-step process to arrive at a purchase decision. Recognizing the right tools and techniques and marketer writing makes customer buying decisions easier marketing efficiency.
What label is the customer on? and how to take it to the next stage The steps to be followed for making a purchase decision are called the decision-making process.
It is divided into phases for the purpose of the decision. But in reality, it is a monolithic series. So the 7 steps of the decision-making process are starting with the stimulus.
Consumer Decision-making Process
stimulus is any input that affects the five senses smell taste touch and hair in some good stimulus to affect the mind and soul also stimulus can we the internal or external internal.
compressed of a person’s normal need and trust market in it’s not to create a Bird Market Simulated Not Hungry Many Need Of Women In Active It Is Needed To Bulletin By The Help External Stimuli They have an effect on human senses.
such as eyes nose ear scale It can be an external stimulus Product Features Window Display Packaging Promotional media Because it depends on consumers’ response to stimuli When and how information is provided.
The quality of information the President also presented can determine the power of incentives. In a world full of millions of incentives, only the leafy marketing manager should create the most effective system for raising awareness of product and service offerings among them.
2. Problem identification
Once a consumer is exposed to a stimulus. And if it is strong enough. So it impacts the minds of consumers, it drives action. Identifies the program.
And the customers realize the difference between them. And some of the interval action is not realized. Identification of the problem is the desired object that the individual worker wants to achieve. It is required.
If one has the time and determination to meet the needs of a product a need is said to be what they want. That is backed by money and there is affordability demand.
They receive positive responses to product demand. Marketing efficiency at this stage is to increase the strength of incentives Remind that strengthening the continuity of incentives is necessary to convert desire into demand.
3. Information search
If the eastern media is strong enough to create the need. and want. that the consumer will discover the information. If the accreditation or accreditation program difference is not very strong.
So the consumer will not search for information but the search of information depends on the strength of the tribe term knowledge. or the experience of the goods and services, the importance of the information, and the difficulties in obtaining if the search for the information depends on the types of courts.
So the customer searches for internal information at the very beginning of the cost of goods and the duration of the product life. Which is to be used on the knowledge log. If previous experience is not satisfying. So he will search for external information.
This is to illustrate the importance of information customers are exposed to two basic types of external information sources. Marketing Controlled and Non-Marketing Controlled Marketing Controlled Information is developed and managed by Marketplace Printed Materials. Advertisements for window displays are an example of control.
Information physical and natural features such as the creation of natural information of the village are also sources of information on marketing control. Information is information provided from outside. Which is more effective than that provided by the market.
Customer is the image of village cooperative and farmers face to face control and unchecked marketing efficiency both inquiring about our customers and trusting us and having to wallow with information search. If they look for information.
So it should be our information Our information should be readily available trust and thanks, verbal marketing manager. There is a need to manage this non-marketing information and negative market.
4. Evaluation of Alternative
After getting the information and analyzing the available options, the consumer is ready to make that decision.
That’s what the market needs to know. How consumers get to the point of sale. The reach of consumers to the point of sale is analyzed.
Buyers do not use a simple and single appraisal process in all purchase situations. There is no single and simple evaluation process. Server evaluation process.
First, each rural product is the sum of the total activities. Second, the consumer gives different importance to the aspect and approach of the product according to their unique needs.
And the third one that wants a buyer to develop is where the alternative stands on each feature. This set of beliefs about a particular product This set of benefits is known as the brand image Positive brand image greatness develops.
And the marketer is successful in engaging the customers in the marketing process. Which is known as external marketing.
Sign the buyer or utility function or expected value for each attribute This is expected. satisfaction is expected. That is the cost and time paid to obtain the product and service.
5. Purchase Decision
A buyer ranks different products/services at a different level. And the purchase intention for the most preferred product forms two factors for buyers that come between the purchase intention and the purchase decision.
The purchase intention is based on a certain condition or expected conditions. And if the required conditions arise, it may result in a purchase decision inconvenience called an opportunity or post-purchase contract, called cognitive dissonance.
It is a problem of decision-making incapable of making decisions. And customers like to compare the profit of purchase to calculate the profit among the available options.
Scarify was created by not buying this product and other products This is an area of inconvenience by the consumer before buying any offer.
6. Post-purchase behavior
The buyer decides on the basis of the evaluation process. As to which product to buy, they expect a definite outcome of the purchase.
How the expectation will be determined whether the consumer is satisfied or dissatisfied with a product or service. If the consumer will be satisfied with the expectation of the product if it falls short.
The consumer will experience dissatisfaction The degree of satisfaction or dissatisfaction with the product will vary from person to person.
The greater the gap between expectation and performance, the greater the dissatisfaction with consumers.
I hope You must have become aware of the consumer decision-making process. In this, you get 7 steps where you will be able to understand it because in marketing we should have knowledge about the consumer.
That when he will buy our product and at what time he will need it. So that at what time we have to sell our product.
We get to know about that and what is going on in the mind of the consumer. We will get to know about that too.
But first, we have to understand its process, only after understanding the process can we proceed further. And you can send your product to the consumer. If you like the post then don’t forget to share.