Advanced Programmatic Course You will be able to comprehend the fundamental
ideas of digital advertising after completing this first section of the course (Part One: Fundamentals).
The most crucial ideas that must be understood in order to go on to more advanced courses are covered in great detail in this course.
You will be able to comprehend difficult ideas and visualize the entire flowchart of programmatic advertising through explanation videos. You can learn what this kind of advertising entails and how it is carried out through 20 films. This course is organized as follows:
- Digital Fundamentals & Concepts
- What does programmatic marketing entail?
- What do Ad Servers do?
- The initial call to the ad server.
- Transactional type.
-SPO (Supply Path Optimization) (Supply Path Optimization)
- The ratio of page views to impressions.
Intro to Metrics.
- The First Metrics.
- Metrics, Second Part.
- Part One of Concepts.
- Concepts, Second Part.
- Platform for Data Management (DMP).
- What Exactly Is a Cookie?
- Syncing of cookies.
- Ad Request vs. Bid Request.
- Testing A/B.
After completing this course, you will have a clearer view of the bigger picture and be able to put the puzzle pieces together. I sincerely hope you find the course enjoyable and up to par. After completing this course, you will have a clearer view of the bigger picture and be able to put the puzzle pieces together. I sincerely hope you find the course enjoyable and up to par.
What you’ll discover
- complete view of the Adserver architecture in programmatic advertising
- generating reports
- Provider-Side Platforms
- Platforms for Demand
- DMP \sAdstxt
- Syncing Cookie Metrics
Exist any prerequisites or course requirements?
No prior expertise is necessary.
Who should take this course: Future or working programmatic industry professionals