What is SEO? going to tell you about it. Earlier we told you about the introduction of SEO,
That you must have understood our post. So let us tell you further what is SEO.
If you work on any website then you know it. That’s how important it is for us to go to the first page. This means, that if our post shows on the 1st page, then only there is the benefit of writing our post.
The biggest reason for this is CTR because any visitor searches anything in the google browser. So he visits only and only on the 1st-page post and on the top 3 of them too.
I also want that our post should also open on the 1st page and that too in the top 3 so that many visitors come to our post but you also know. It is not that easy. So to make it easy, it is very important for us to optimize SEO in a good way. So first of all let us tell you what is SEO.
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What is SEO?
The full form of SEO is – Search Engine Optimization. You must have heard about Search Engine. Because whatever we search, we search only with the help of a Search Engine. Meaning we have the most popular search engine Google. Which is being used the most in today’s time.
Apart from Google, we have some other search engines. Like Yandex and being in which you must have seen that if we search anything. So that thing shows us on the 1st page itself.
Whenever we search, some results come, but do you know? That she comes from different blogs. Out of which the one who shows at the top is at the 1st position. Which we open the most. So that’s what we want too. If our post also comes on the first page and top, then only SEO helps us with this.
SEO is one such technique. Which opens the pages of your website on the 1st rank in Google Search Engine. In which most visitors come to your pages.
Search Engine Optimization is just like Traffic Rules. Like we need a roadmap to run traffic smoothly. So that people do not have to face any problems and they can quickly reach their target by choosing the right path.
In the same way, SEO is also a Search Engine Traffic Rule, with the help of which very soon it provides the right target, which we name SEO (Search Engine Optimization).
How SEO Works
It is very important for us to know how SEO works. For this, we take an example.
Suppose you run a library and your customers ask you for books and you quickly give them the books they asked for. How would you do this? For this, you have to manage your books according to the content.
For all the books which are related, you keep them in one category. So that you can quickly give them their desired book without spending any time.
Similarly, Google Search Engine and Bing Search Engine work like a Librarian. Whenever someone searches for something here, he provides you with the best result according to his algorithm.
Here Algorithm can be considered a Recipe. Which is a Secret Recipe, with the help of which that Search Engine Best Result is visible to you.
Types of SEO
Now we are going to tell you about its main types.
- White Hat
- Black Hat
- Gray Hat
- Negative
1. White Hat
This is such a technique of SEO. In which we use all SEO tactics by following Google Webmaster Guidelines.
This technique takes more time and money. But in this, the chances of getting penalized by the webmaster are very less.
2. Black Hat
This is such a technique of SEO. In which we use all tactics while working against Google Webmaster Guidelines.
In this way, a large number of visitors can be brought to the website quickly.
This technique takes less time and money. But in this, the chances of getting penalized by the webmaster are very high.
Whenever there will be an update in Google’s algorithm. So either the ranking of such websites will be very low or they will be penalized. In this way, 500 to 600 websites are penalized every year.
3. Gray Hat
If we talk about this technique, then it is a technique between White Hat and Black Hat. In which work is done against Google Webmaster Guidelines to some extent and to some extent Google Webmaster Guidelines are also followed.
It takes less time and money, but the chances of getting penalized by the webmaster are higher than White Hat.
4. Negative
This is a kind of technique only. In which you damage the Search Intent on your competitor’s website using Gray Hat and Black Hat on their website.
With this technique, the search position and ranking of any competitor’s website can be brought down.
Mobile SEO Techniques
Mobile Search Engine Optimization is the process of designing a website. With the help of which we can see our webpages well on the screen with low width and low height.
If you want to make your website mobile friendly. So you have to make some changes to it. Like that website should have a good design. Which opens very well on the mobile screen.
Apart from this, if you want to make your website read-friendly on mobile. So for this, you have to use a good font style and good dark color on the web pages of your website. So that the visitors can be seen well.
If you want to make your website mobile friendly. So make a light website. So that there is not much problem in loading visitors to the phone.
- First of all, use a Mobile Friendly Theme.
- If you are not using WordPress then you can use a CSS framework like Bootstrap.
- Use your website navigation and breadcrumbs.
- Keep the font of your website in such a way that it is easy for your user to read.
- Use such a color in the website that your visitor’s trust in your Color Psychology website increases.
Verify Website in Google Search Engine?
For that, first, you have to go to Google Search Console and log in to your Gmail Account in your Google Account.
Benefits of Submitting a Website to a Search Console
- This is very helpful for the On-Page SEO of your website.
- With this, you can check your website impression and position.
- It provides a lot of information about Web, Image, and Video searches on your website.
- With this, you can know about the top pages of your website.
- With the help of Search Console, you can also know about the Backlinks and Backlinks Anchor Text of your website.
Prepare SEO Friendly Layout in these ways
If you have to bring the posts to the 1st page. So for this, you have to strengthen SEO. Because if our website is SEO friendly then many visitors will come to the post of our website.
By the way, the design and layout of any webpage can be very amazing. But if you are thinking that it is SEO friendly. So that cannot happen, due to which its ranking will not increase.
For this, we have to follow some steps which are mentioned below.
Design and Layout for SEO
1. Loading Speed
First of all, you have to keep this in mind. Whichever WordPress Theme or Custom Design you are using. Its loading speed should be high.
You can use Cache Plugin to reduce the loading speed. Apart from this, you can also use the image compressing plugin.
If you will use compressing images in your pages. Then it will be more beneficial for you.
2. Navigation
Navigation should always be according to the users so that users can get information in less time.
The first navigation that happens should be at the very top of the page. A navigation option should be added to the footer of the webpage.
Add Breadcrumb to your pages to let the users know about your Category.
To search Word by Keyword, it is very important to have a Search Box at the top of the page.
It is not that you put a lot of navigation on one page. Because if there will be more navigation then the content will be less, so use the navigation in the limit.
3. Mobile-Friendly Design
Today most of the internet is used from mobile only. That is why google has adopted the rule of the Mobile First Index.
With this, if your website uses Mobile-Friendly i.e. Responsive Design Theme. So your pages will be easily indexed and which will help in getting your website ranked.
First of all, you have to check your website. For whether your website is Mobile Friendly or not, you can check the image given below.
If you want a live test of your website. So you provided by Google Is your web page mobile friendly? The tool can be used.
4. Color Scheme and Font Types
Your web pages should not have too many colors. Because SEO experts say that there should be only 5 colors on a page.
Use easy-to-read typefaces ie font family so that visitors can easily read.
5. URLs and Links
The URLs of your website’s posts, webpages, images, files, videos, and pdfs should be SEO-friendly. So that it is easy for google to index it.
Add some such links to the post so that it is easy for them to understand your post, or if they may need some topics related to your post. So add its link to your post.
6. Images
But such images in your web pages that are related to your post and whatever image you put, their size should be 100 Kb and 72Kb resolution.
There should be an SEO Friendly tag for the image because many times we put the image but do not write anything on it, then it is necessary that you must write something on it because it is through the tag that google recognizes your image.
7. Keyword placement
You have to use keywords in the right place on your web pages. Like BodyText, Headlines, Headers, Links and Meta Descriptions, etc.
By the way, the Keyword is important for every paragraph. But first of all, it is very important to have keywords in the paragraph.
8. Use Structure Data
Now Structure Data is being used a lot. By which your post is used as a snippet. That’s why you have to start using Structure Data on your website too.
Using Structure Data does not make much difference to the ranking of your website. But this increases the chances of getting traffic to your website.
For this, you can use Schema & Structured Data for WP & AMP on your website.
