Who is the Customer: Hello, friends welcome to all of you. In today’s post, I am going to give you information. About the customer If you are a marketer.
Or are you doing any business? So you need to know about the customer. In this post, I will give you information about Institutional customers and Non-Institutional Customers.
Along with this, you will also come to know about the classification of customers, so let’s move the post forward. Get more information.
Who is the Customer?
The customer and buyer receiver of the company’s offer are called the customer. Many times they are not in this book as a buyer.
Both customers and buyers are said to be equal. Although there may be some differences. It can be a group of individuals or an organization.
Exchanges are the second part of the process. They have realized the usefulness of the agriculture proposals. and are ready to exchange with value.
Which they need. And the utility of agricultural products makes their willingness to exchange possible.
They are the ultimate reality of business They are the ultimate reality of the business world Customers are the kings of business, where anticipation has created economic their real action.
And expectations will create the kind of blood money necessary for business survival, they are the other half of win-win.
The company came with a win-win, they always value the customers. But realizing the importance of action is the modern concept of marketing.
Now believes the modern management. That success depends on the customers. Which is known as market economics?
Some customers are also our customers. Those who actually consume our offer, for example to a bookshop librarian who is a customer about books to keep in the library. and students who use them Our customers can be customer consumers.
Or so he has to consume himself and is classified as a known institutional buyer of cost per customer.
And Institutional Buyers Non-institutional buyers are general-purpose buyers who buy to book or for consumption, their purpose of purchase is not resale.
Institutional buyers are business organizations or those individuals. which they resell. Or create a new product to propose process by our product operate business day.
1. Institutional customers
Are buyers who buy our products to produce other goods for resale or to conduct their business. They are government and non-government organizations, manufacturers, wholesalers, retailers, cooperatives, etc.
Their purchase proposition purpose and process are also different from those of non-institutional customers.
And their purpose of buying goods is to propose to produce the final product for resale or official product. that they are somewhat geographically concentrated in a small area.
They study retail, market economics, trade, and end consumer behavior. They need to follow rules and regulations and procedures. And a record is required to be maintained.
2. Non-institutional customers
The customers of our products and services are they buy goods for their own use. They buy goods and services for personal satisfaction.
They use their money and other resources to buy those products. Those that provide maximum satisfaction are large in number.
But are geographically scattered over a large area. Purchasing decisions are greatly influenced by habits, behavior, image, age, etc.
3. What is Customer classification?
There are different types of customers. Some silent is customers. Others are active talkative customers II and irritable customers They can be male or female children.
who are young of their age and their needs are also different? Classification is advised based on the purpose or purpose of classification.
The simplest method is to divide the selling objective into two primary objectives and secondary objectives.
The primary purpose of the procurement is related to the fulfillment of needs based on hunger. Such as trustworthy clothes etc. A secondary purpose is related to satisfying love affection protection image personality.
- Economy Deluxe standard, economy
- Demography male-female, child citizen
- Geography for urban and rural
- Motive emotional rational
- Buying objective institutional and non-institutional
4. Consumer Buying Decision Behavior
Buying or buying from the customer’s point of view is acceptance of another offer. It is to be involved in an exchange process with others.
It costs money and time, has a direct cost and an alternative cost of purchasing a product. I satisfy opportunities by not buying another.
Each buyer evaluates the utility, utility, durable personal image, etc., before purchase for each customer purchase.
A decision process is similar to decision 21, but it has gone through server decisions or is supported by service decisions.
All consumers whether rural or urban, institutional or non-institutional. Purchase decisions generally fall into three board categories.
1. Regular response behavior
When you buy moves. So you sleep often. Buys low-cost rural products for the customer. Usually, use regular feedback behavior to buy regular goods and common goods customer is not involved for a long time.
That’s why they are known as low participation products. They are also known as assured products.
Consumers spend less time searching and making decisions to buy these types of products. So that unfamiliar brands are not involved in curating information about the product to make a purchase.
But the familiar product marketing efficiency is promoting the branding image. Goodwill etc. will make the buying decision of the consumers simpler.
2. limited decision making
This type of decision-making requires a moderate amount of time for information gathering and deliberation.
Limited decision-making is used only occasionally for products aimed at buyers of purchasing products to express this type of behavior.
3. Comprehensive decision making
Customers take a long time. and collect detailed information about an unfamiliar expensive product or item.
This process is the most complex type of customer decision-making, whereby buyers use survival criteria to evaluate alternative brands and spend more time obtaining information to purchase.
Cooperative buyer stock list and urban buyers usually follow this decision making process Rural community practices this process to buy a new product new technology and costly equipment.
The type of decision-making depends on the type and behavior of the individual buyer’s product, it also depends on their income.
The type of decision-making is not necessary for the product to be purchased. That the mail material is free for an instant, if any consumer is satisfied with our offer then he will give regular feedback even for costly product marketing efficiency.
Building trust is brand loyalty. So that customers get regular feedback to buy our product but make comprehensive decisions for competing products.
Friends, I hope that you must have got the information about the customer and buyer. And you would have come to know this too.
What do institutional customers and non-institutional customers do? And with how they buy the item, what is their purpose of buying the item. In this post, you only had information about the customer.
Because if we do marketing then we should know about the customer. And how are the customers? You should also know about this along with this if you like this post.
So share with your friends and subscribe to the website for upcoming new posts so that you get new information and some basic concepts first Thanks.