What is pricing in Services: Pricing in the service is a very complex subject. Because a service is defined differently by different people in different situations. The service is offered by different organizations for different purposes.
And their pricing policy also differs. Some of them show profit organizations and non-profit organizations. Their pricing term and concept varies from one to another.
The government fixes the cost of a visa national park entrance fee protection fee. Hiking Fee Expedition Fee Their pricing policy is more demand-based. And on the other hand, there is the policy of the government which is based on the price set by the business.
Organizations are different organizations. Which uses different terms for the award. This is the hospitality industry such as tariff fare vegetarian celery interest cost compensation value.
Airlines like to use the word compliment. The term is more common as an import duty for a service charge. Hotel tariff airtel etc as they are. Sales Service Service Value is composed of economic and non-economic aspects.
What is pricing in Services
Tors Service Prize includes not only economic but also non-economic. Like image personality hospitality friendship relationship happiness is not possible to express in money.
1. The service price is the original price.
This price is the factory price. The POS subscriber should be physically and should be present in person. and participate in the process of availing of the service. The buyer is responsible for paying the transportation fee, entry fee, visa passport, etc. The customer needs to set the price for payment of fee preparation fee etc.
2. Price represents quality
Customer Service Judges Service Quality With Value Customers uses price as an indicator of quality. The difference between the expectation and the perception of the reward set quality is the service therefore marketers must set a price to indicate the appropriate quality.
3. Doesn’t seem to cost
Many times the price of the service does not refer to the current actual price. e.g. wrapping permit for trekking permit Cost of river or mountain or service provided by the government Not related to Everest Petition Royalty Mr. Everest Not cost of Mount Everest Hotel room rate Total cost of a room used EQ of mints should not represent.
4. Service is variable
Each customer fails in a different service each time. So the price they pay gives different experiences at different times.
5. Service price is a relative term
The same service cost can be costly for the customer. Maybe cheaper for others because this imagery is related to image perception. It depends on their income and education level. Customers living nearby need not pay the transportation cost they are willing to pay. And the service will be cheap but for the customer living in the airfares, abroad visa passport will have to be paid. And the service fee and service will be expensive.
6. The service price includes luxury and condition
Service price is all other costs plus the image and position of the customer
7. Service is a bundle of satisfaction
Required Customers Choose who is the most satisfactory customer of the service as a bundle of service benefits and choose who gives them the best bundle for their money service.
The agency sets the price of the service but the customer judges the cost to save fuel. Bundled customers using the Internet to buy expensive cars will have to buy computers for service.
The above discussion is therefore the most difficult decision for the pricing service marketing manager. It determines the life of the company. This win-win game is the most effective tool to add value. Sets the customer’s expectation of the service. which they are going to get it. Set service expectation Quality of service is the difference between expectation and service. So the marketer should fix the price to give an approximate click quality signal.