What is a communication message: Proper and accurate messaging is the most important thing in every service company. This is the responsibility of the management. to integrate the message.
What is a communication message?
The message should accurately and accurately reflect what happens in actual service operations. And operations must be able to deliver as promised in communication. Service workers are needed. Be aware of the promises made by the company. They must be matched by the company to the service community Kate.
Because of intense competition in the service sector, more promise lies in the promotion of their promise. This destroys the expectations. and puts pressure on the service staff. That’s why the company needs management.
Outer Promise with Inner Promise Another aspect of integrated marketing communication is customer education. Service companies should educate their customers.
Customers are not clear about how the service will be provided. What will be their role in the process of obtaining the service? And how the service outcome will be evaluated.
An appointment is generally the responsibility of the consumer holding company. There are not many services themselves.
For this reason, the company should examine the message design to educate the customer due to customer involvement. When the step-by-step process needs to be followed by the consumers. So it is more difficult to communicate.
Internal Marketing Communication
Marketing communication that enables service staff to make promises to customers. This is called internal marketing communication.
It is to realize that the individual employees and departments of the company are each other’s customers. And the department not only provides service to external customers. But also provides service to each one.
Another organization has an internal communication system with the lesser organization. It cannot fulfill the promise made to external customers. The success of an external service depends on the internal communication system and the relationship between the organizers and the planned internal marketing communications.
We believe that employee satisfaction and customer satisfaction are intertwined to provide a consistently high level of service quality. The organization has to enable all the employees to practice customer orientation. And the mark skating service organization should organize such that achieving the objectives and creating change can only be achieved.
It should be realized through employees that employees are valuable assets to an organization. So they should be fully equipped with it.
And the external and internal customer staff will be informed to provide the best service. Those who understand their functions within the organization.
More likely a harmonious work environment will lead to conflict in the workplace and the most satisfied employees. The example set by management for their employees is a key factor in the success of the internal marketing process. There is a direct relationship between internal marketing communication and actual distribution.
1. Internal marketing communication includes the following activities:
Establish a culture of knowledge sharing in an organizational culture that requires a strong commitment from the management. Management should appreciate the knowledge and make a good deal.
Turn the structure of the organization upside down for the purpose of free flow of information. Now the customers are placed at the top of the organization so that the flow of information from customers to employees and employers goes to management. And everyone is working to serve the staff to serve the customer manager.
Free flow of information within the organization so that the department realizes the importance of quality service. For example, SR managers know the importance of service-oriented and stop engaging quality employees. And develop them on the implementation of the award and recognition system in the hiring process. and provide continuous training .to serve external customers.
A major reason for the alleged service What is the form promise about the service. And what exactly is distribution? As has been discussed.
Continuing and collect the necessary information on the top floor of the information. and analyze reviews. and provide to each when and where necessary.
Free flow of information The communication system needs to be two-way. Employees are given full opportunity to share experiences within the company.
Provide information Information is available to every employee. When they need service success. Successfully realized three marketing activities.
And each successful external relationship to be with each other is repeated internally. Each of these three marketing activities was ‘challenged’. And finding out the application of strategy and technology to support them is a management success’.
External Marketing Communication
External marketing communication is known as promotion. But for the purpose of service marketing, it should be in two ways. Companies must learn to listen to customers A promotional company is to communicate with people.
through which an organization communicates. The target market is pursuing this communication about the merit and specialty of their offering.
And this is also known as marketing communication to the target customer about the price and location of the product. It influences customers to buy behaviour. So that they behave because we prefer just the right kind of service or location and an effective delivery network alone is not enough.
. Service Marketing No matter how developed the value or distribution system and organization it cannot survive without effective promotion in the market. Because intangible variability of service nature etc. Many organizations are successful because of being heavy. No one wants to buy that promotional program.
That’s because they don’t know. Providing information is the most essential to survive in service marketing. The promotion includes all means to provide this information.
And the enterprise tries to persuade people to buy its product. And service promotion is a meaningful communication to impress current customers.
The most important function of a business intermediary promotion is to bridge the gap between the product and the actual or potential customer, as well as to settle the meaning of the communication.
The message conveys detailed information about the product or service to bring awareness about the product and service to existing as well as potential customers. The major role of promotion is to enable the process to reach the people and communicate the message to influence the customer buying behavior.